Why Multi-Currency Matters

• 🌍 72% of shoppers prefer purchasing in their local currency (PayPal)

• 💳 38% higher conversion rates for stores offering local pricing (Shopify)

• 💸 $1.6 trillion in cross-border eCommerce sales projected for 2024 (Statista)

Step 1: Enable Shopify Markets

1. Go to Settings > Markets

2. Add regions (e.g., EU, APAC, North America)

3. Set currency preferences per market

Pro Tip: Use geolocation to auto-detect customer location.

Step 2: Add Currency Options

1. Install a multi-currency app like Bold Multi-Currency

2. Add supported currencies (e.g., EUR, GBP, AUD)

3. Set rounding rules to avoid odd pricing (e.g., $19.99 → €18.50)

Step 3: Optimize Checkout Experience

• Display prices in local currency on product pages

• Allow currency switching via a dropdown or flags

• Show real-time exchange rates

Shopify Apps:

• Currency Converter Plus

• Auto Currency Switcher

Step 4: Handle Taxes & Duties

• Enable duty/tax calculators at checkout

• Use apps like Zonos for accurate estimates

• Display “All duties included” messaging for transparency

Step 5: Test & Monitor Performance

• Check currency conversion accuracy

• Test checkout flows in different regions

• Monitor sales by currency to identify top markets

Case Study: How LuxeDecor Doubled EU Sales

Challenge: Low conversion rates in Europe
Solution:

• Added EUR/GBP pricing

• Enabled duty-inclusive pricing

• Localized product descriptions

Result: 112% increase in EU revenue within 6 months

Multi-Currency Setup Checklist

☑️ Enable Shopify Markets
☑️ Install currency converter app
☑️ Set rounding rules
☑️ Display local pricing
☑️ Test checkout flows

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