Shopify B2B Features: How to Sell to Businesses

Unlock Wholesale Opportunities & Streamline Bulk Orders


Why B2B on Shopify?

  • 💼 $1.7 trillion in B2B eCommerce sales by 2025 (Forrester)

  • 🚀 73% of B2B buyers prefer buying online (McKinsey)

  • 📈 Stores with B2B features see 3x higher AOV (Shopify)


Step 1: Enable Shopify Plus B2B Features

Key Features:

  • Custom pricing for wholesale customers

  • Net payment terms (e.g., Net 30, Net 60)

  • Bulk order discounts

Setup:

  1. Go to Settings > Checkout

  2. Enable B2B checkout

  3. Set up custom pricing tiers


Step 2: Create Wholesale Channels

Options:

  • Password-protected storefront

  • Separate wholesale website

  • Dedicated B2B portal

Tools:


Step 3: Offer Flexible Payment Terms

Examples:

  • Net 30: Pay within 30 days

  • Net 60: Pay within 60 days

  • Early payment discounts (e.g., 2% off for Net 10)

Apps:


Step 4: Streamline Bulk Orders

Features to Add:

  • MOQ (Minimum Order Quantity)

  • Tiered pricing (e.g., 10+ units = 15% off)

  • Quick reorder options


Step 5: Personalize the Experience

Tactics:

  • Custom catalogs for each client

  • Dedicated account managers

  • Tailored email campaigns


Step 6: Optimize for Mobile

Must-Haves:

  • Mobile-friendly order forms

  • Easy reordering from past invoices

  • Quick access to payment terms


Case Study: How LuxeDecor Grew B2B Sales by 142%

Challenge: Inefficient wholesale ordering process
Solution:

  • Enabled custom pricing tiers

  • Added Net 30 payment terms

  • Created a dedicated B2B portal

Result: 142% increase in B2B revenue within 6 months


B2B Setup Checklist

☑️ Enable Shopify Plus B2B features
☑️ Create wholesale channels
☑️ Set up flexible payment terms
☑️ Streamline bulk ordering
☑️ Personalize the client experience


Need Help with B2B Setup?
Our Shopify experts configure wholesale channels, payment terms, and bulk ordering.
👉 Get Free B2B Consultation

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