Focus
A Catalog Organised by Medium
Discovery follows how painters actually shop for materials.
Case Study
MATISARTY
A trilingual art-supplies store where the catalog is organised by medium and a points programme rewards returning painters
- Let shoppers start from the medium — oils, acrylics, brushes, canvases, watercolour, sketchbooks or accessories
- Serve Georgian, English and Russian visitors from the same catalog
- Turn one-off buyers into returning customers with an account-based points programme
Overview
What it had to solve
Art materials are chosen by medium, not by brand: someone starts from oils, acrylics, brushes or canvas and needs the right product without knowing the catalog. MATISARTY is built around that — collections per medium, a starter set for beginners, and a points programme that turns one-off purchases into a returning customer, all in three languages.
Focus areas
What had to work
Modules
What was built
A Catalog Organised by Medium
Discovery follows how painters actually shop for materials.
- Collections for oil and acrylic paints, brushes, stretched canvases, watercolour, sketchbooks and accessories
- Product counts on every category so the range is visible before clicking
- A starter set and a popular-products rail for people who do not know where to begin
Three Languages, One Catalog
The same store serves local and international customers.
- Georgian, English and Russian versions with their own routes
- Product pages with GEL pricing and structured data for search engines
- Delivery, returns and support terms stated on the storefront
Accounts and a Points Programme
The loyalty layer is part of the shop, not a bolt-on.
- Registration and accounts where points accumulate at 1 GEL = 1 point
- Five tiers — Bronze, Silver, Gold, Platinum and Diamond — with their own discount levels
- Points tied to the account, so the discount follows the customer across orders
Screens
Storefront screens
Storefront
Categories by medium
The homepage routes visitors into paints, brushes, canvases and accessories, with product counts on each category.
Product
Product pages in three languages
Each product carries its price in GEL and is available in Georgian, English and Russian.
Loyalty
Accounts and points tiers
Registered customers collect points and move through five discount tiers.
Next step
Have a similar workflow? Let's map it.
Tell us where the process gets stuck. Nick replies with a scope outline and a price range.