Focus
Campaign-Led Homepage
The storefront opens like a lookbook, then routes into the shop.
Case Study
Khassani Swimwear
A swimwear storefront built around collection drops, separately sold tops and bottoms, and worldwide shipping
- Lead with the current drop and let named collections — Micro Muse, All About Stripes, New — carry their own identity
- Sell tops and bottoms as separate products so customers can mix sizes and styles
- Serve international customers with euro pricing, accounts, cart and worldwide shipping
Overview
What it had to solve
Swimwear does not sell like a standard catalog. Customers buy a top and a bottom in different sizes, follow named collection drops, and decide from campaign imagery rather than a specification list. The storefront is built around that: the homepage leads with the current drop, collections carry their own identity, every piece has its own product page and price, and checkout ships worldwide in euro.
Focus areas
What had to work
Modules
What was built
Campaign-Led Homepage
The storefront opens like a lookbook, then routes into the shop.
- Rotating hero slides announcing the current collection with a direct shop entry
- Named collection blocks — Micro Muse, All About Stripes and New — each with its own product count
- New arrivals flagged across the catalog so returning customers spot the drop immediately
Pieces Sold Separately
The catalog matches how swimwear is actually bought.
- Tops and bottoms as individual products, each with its own page and price
- Colourways published as separate products so campaign imagery stays accurate per shade
- Collection and all-products views for browsing either by drop or across the range
International Commerce
The shop is set up for customers outside the brand's home market.
- Euro pricing with Shopify cart, accounts and checkout
- Worldwide shipping communicated on the storefront
- Announcement bar for drops and campaign messages
Screens
Storefront screens
Storefront
Campaign hero and collection entries
The homepage opens with the current collection and routes visitors into the named drops.
Catalog
Tops and bottoms as separate products
Each piece has its own product page and price so sizes and styles can be mixed.
Checkout
Cart, account and euro checkout
Accounts, cart and Shopify checkout in euro, with worldwide shipping.
Next step
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