Focus
A Manufacturing Range, Made Browsable
The catalog is cut several ways so buyers coming from different needs all land on the right product.
Case Study
HEVIGRUP
The online store behind a manufacturer's four brands, where a thousand-item catalog is sold by category, brand and unit of measure
- Route buyers through six categories — park, fence, sport, constructional, wire and warming systems — and four in-house brands
- Price every item in the unit it is actually sold in: piece, metre, square metre, roll, box or kilogram
- Carry the order through wishlist, cart, account and secure checkout in GEL
Overview
What it had to solve
Selling manufactured goods online is not the same as selling boxed products. The same catalog holds fencing panels sold by square metre, wire by the kilogram, glue by the bucket and stadium seats by the piece — and a buyer needs the right unit and price before they can order. HEVIGRUP structures the range into categories and in-house brands, prices every item in its own unit, and adds the storefront layer around it: new and featured lists, top sellers, wishlist, accounts and checkout.
Focus areas
What had to work
Modules
What was built
A Manufacturing Range, Made Browsable
The catalog is cut several ways so buyers coming from different needs all land on the right product.
- Six popular categories: park, fence, sport, constructional, wire and warming systems
- Brand shelves for the four in-house brands — HEVIMETAL, HEVITHERM, HEVISPORT and HEVIPARK
- Curated lists for new products, featured products and current top sellers, plus search across the catalog
Unit-Aware Product Pages
Every item states the unit it is sold in, so the price on the page is the price the buyer pays.
- Pricing per piece, metre, square metre, roll, box or kilogram, shown next to the product name
- "From" pricing for products with size or specification options
- Dedicated pages for the flagship lines: artificial grass, decorative fence, PVC wire mesh and rubber flooring
Full Commerce Layer
The storefront handles the whole purchase, not just the catalog.
- Customer accounts, wishlist and cart with GEL pricing
- Secure Shopify checkout with encrypted payment details
- Trust section covering production standards, made-to-order products, service and returns
Screens
Storefront screens
Storefront
Categories, brands and curated lists
The homepage opens with popular categories, the four in-house brands and new, featured and best-selling products.
Product
Product pages priced by unit
Each product page carries the unit of measure and the price, including "from" pricing for products with options.
Checkout
Wishlist, cart and secure checkout
Accounts, wishlist, cart and Shopify checkout complete the order in GEL.
Next step
Have a similar workflow? Let's map it.
Tell us where the process gets stuck. Nick replies with a scope outline and a price range.