Focus
The Car Is the Entry Point
Discovery is modelled on how a driver actually thinks about tuning.
Case Study
GT Performance
A Shopify storefront for an ECU tuning studio, where the customer picks their car brand and the shop turns that choice into a tuning request
- Start the journey from the customer's car brand instead of a generic product grid
- Turn interest into a structured tuning request through one guided flow
- Support a high-ticket decision with project stories, guarantees and follow-up service
Overview
What it had to solve
Tuning is not a standard add-to-cart purchase: the right file depends on the car, and the buyer needs confidence before paying. The storefront starts from the car — BMW, Mercedes, Audi, McLaren, Porsche, Bentley, Land Rover, Lamborghini — routes the visitor into a guided request, and backs it with project stories, guarantees and follow-up support presented as part of the offer.
Focus areas
What had to work
Modules
What was built
The Car Is the Entry Point
Discovery is modelled on how a driver actually thinks about tuning.
- Brand selector across BMW, Mercedes, Audi, McLaren, Porsche, Bentley, Land Rover and Lamborghini
- Homepage sections that explain personalised tuning, support and technology before asking for a request
- Repeated call-to-action into the tuning flow from every section of the page
Guided Tuning Request
Instead of a raw product page, the storefront collects what the workshop needs to quote.
- Dedicated request page reached from the header, hero and every section
- Service positioning — custom ECU files per car and goal, not a fixed SKU
- Shopify cart and checkout behind the flow for the paid steps
Proof, Guarantees and Content
The commercial risk of a high-ticket service is addressed on the page itself.
- Project stories with before-and-after power figures published as a blog collection
- Customer testimonials and a guarantee section covering retuning and diagnostics
- News blog and newsletter signup so the studio can keep an audience between purchases
Screens
Storefront and request screens
Storefront
Brand selector and hero
The homepage opens with the performance promise and a selector for the customer's car brand.
Request
Tune My Car flow
Every section routes into the guided tuning request that the workshop uses to quote the job.
Proof
Project stories and guarantees
Before-and-after project stories, testimonials and service guarantees support the buying decision.
Next step
Have a similar workflow? Let's map it.
Tell us where the process gets stuck. Nick replies with a scope outline and a price range.