Focus
Reduce Product-Finding Friction Across a Large Visual Catalog
Blink Posters is structured to help visitors discover products quickly instead of getting lost inside a flat storefront.
Case Study
Blink Posters
A poster commerce platform built to convert browsing into orders, support custom-print sales, and keep catalog operations moving
- Help shoppers find the right art faster with multilingual browsing, structured categories, collections, and visual filters
- Protect conversion with dynamic product configuration, persistent cart state, discounts, and multiple payment paths
- Keep catalog and fulfillment operations moving with admin controls, bulk imports, order filters, and printable production workflows
Overview
What it had to solve
The challenge was reducing product-finding friction, making framing and size decisions easy enough to buy, supporting custom print orders without breaking the checkout flow, and giving the business team proper control over catalog and fulfillment operations. Blink Posters is a production storefront where customers browse products across categories and collections, configure size and frame combinations, pay through multiple checkout options, and track their orders through their accounts while administrators manage products, categories, homepage curation, imports, and order operations from a protected backend connected to payments, Firestore data, media workflows, analytics, and SEO infrastructure.
Focus areas
What had to work
Modules
What was built
Reduce Product-Finding Friction Across a Large Visual Catalog
Blink Posters is structured to help visitors discover products quickly instead of getting lost inside a flat storefront.
- Support English, Georgian, and Russian with a multilingual storefront and localized navigation
- Guide shoppers through category and subcategory structure, curated collections, and dedicated product detail pages
- Add smart filtering across orientation, color, and frame style to help users narrow visual products quickly
Make Framing and Size Choices Easy Enough to Buy
The storefront is optimized for the purchase decisions that actually matter in wall art: size, frame, and presentation.
- Calculate pricing dynamically based on selected size and frame combination so customers understand the commercial impact of their selection immediately
- Use quick-view product modals for faster add-to-cart actions without forcing full page navigation
- Present dedicated product pages with collection context, visual detail, and buyer-relevant configuration controls
Protect Conversion Through Checkout and Payment Flexibility
The commerce layer is built to carry buying intent through to completion instead of losing it at the payment step.
- Keep a persistent cart with saved quantities, selected variants, shipping details, discount support, and order summary
- Run a complete checkout flow with card payments, installment payments, loan-based payment flow, and courier payment option
- Support bank selection where applicable, including TBC, Bank of Georgia, and Credo, with automatic order creation and storage after checkout
Run Standard Commerce and Custom Print in One Storefront
Customers can purchase standard products and create upload-based custom print orders without leaving the same commerce flow.
- Support registration, email and password login, Google sign-in, order history, order status visibility, and address book management
- Let customers upload their own image and configure orientation, size, and frame for custom print orders
- Include live preview controls such as zoom, move, and reset before adding the custom item to cart, then process it through the same checkout and payment pipeline
Keep Catalog and Order Operations From Becoming a Bottleneck
The backend is built so the commercial team can keep products, promotions, and fulfillment moving without constant developer involvement.
- Manage products, multilingual categories and subcategories, featured homepage curation, visibility, pricing, and deletion from a secure admin environment
- Handle CSV import and export for bulk updates plus an order dashboard with server-side filtering, pagination, status updates, shipping labels, and printable A4 production sheets
- Run on production-grade foundations including SEO metadata, schema, sitemap, robots, Meta Pixel analytics, Firestore-backed APIs, caching, and revalidation strategy
Screens
Key screens
Storefront
Multilingual catalog and collection discovery
The English, Georgian, and Russian storefront experience with category navigation, filters, and curated collection presentation.
Product Detail
Dynamic pricing and framed poster configuration
Product pages and quick-view flows showing size and frame selection, pricing changes, and fast add-to-cart interaction.
Checkout
Cart, coupon, checkout, and payment flows
The commerce flow covering persistent cart state, shipping details, discounts, bank selection, and supported payment methods.
Account and Custom Print
Customer accounts and uploaded-image print workflow
Login, order history, address management, and the custom print builder with image upload and live preview controls.
Admin
Catalog management and operational order dashboard
The protected admin system covering products, categories, CSV workflows, order filtering, status control, and printable production documents.
Next step
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